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‘Serfing’ the Web: Play-to-Earn, Blockchain, and the Workification of Online Games
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering, Industrial Engineering and Management.ORCID iD: 0000-0003-4159-6739
(English)Manuscript (preprint) (Other academic)
Abstract [en]

Much of the online literature on gamification seeks to understand how work can be impacted by play. This paper flips that concept to explore how play, in the context of online games, is increasingly impacted by work-like practices. The concept of Workification is examined, followed by an investigation into how blockchain influences this trend through the introduction of the Play-to-Earn (P2E) business model.

P2E remains an understudied topic in academia, with little empirical work. This study clarifies its definition and finds that while blockchain enables a value-added form of workified gaming, it is not without issues. Drawing on 13 semi-structured interviews with players and developers, the study uses hermeneutic analysis to interpret their experiences within this emerging industry.

Findings suggest that, compared to traditional games, blockchain games meet an ideological demand for player autonomy; of assets, funds, and leisure time, and this is perhaps the main change that blockchain introduces into this context. In many cases. developers are themselves players, motivated to build a more egalitarian industry in terms of value exchange, though some practices may contradict this aspiration. Since Blockchain brings the ability to enforce property rights into the digital age without intermediation, parallels to digital feudalism are also explored, as this has vast implications for society as a whole.

This study contributes to our understanding of work-like activities in game contexts, highlighting a complex interplay between technology, work, and leisure. Future research should examine how blockchain might simultaneously alleviate and intensify these dynamics.

Keywords [en]
Workification, Blockchain, Play-to-Earn, Digital Feudalism, Gamification
National Category
Science and Technology Studies
Identifiers
URN: urn:nbn:se:uu:diva-554214OAI: oai:DiVA.org:uu-554214DiVA, id: diva2:1950950
Available from: 2025-04-09 Created: 2025-04-09 Last updated: 2025-04-11Bibliographically approved
In thesis
1. Blockchain Narratives: Cyber-Romanticism and the Digital Enlightenment
Open this publication in new window or tab >>Blockchain Narratives: Cyber-Romanticism and the Digital Enlightenment
2025 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

There is a growing recognition that the stories surrounding technology; so called ‘narratives’, have a strong influence on our inception of reality, for example, on how societies imagine the future, or how organisations position themselves in relation to technological change. Technologies do not simply emerge and diffuse, claims the narrative literature, but are made meaningful through stories, symbols, and contested ideas about what they are, have been, or could become.

While blockchain is often described in technical terms through promises of its disruptive potential, less attention has been paid to the stories themselves; how they shape its technological trajectory, and how stories about blockchain’s capabilities orient and guide our thinking in certain contexts. Current literature tends to treat blockchain either as a neutral infrastructure or as a disruptive force within established paradigms, with much of it positioning blockchain uncritically as a utopian solution to contemporary challenges. Consequently, this thesis aims to explore how different narratives shape the way blockchain is understood, and how these narratives reciprocally shape our experiences with this amorphous technology.

Drawing on the philosophy of technology, sociomateriality, and narrative theories, a qualitative, interpretive methodology is used to conceptualise and explore the implications of two dominant narratives; that of Cyber-Romanticism, and the Digital Enlightenment. As critical lenses, these narratives are subsequently applied to the papers that are included within this thesis, in order to help understand the implications of blockchain use across the dimensions of Autonomy of Money, Corruption, Sustainability, and Digital Asset Ownership.

Findings suggest that blockchain is not one technology, but many competing visions wrapped into a single term. Rather than settling into a stable trajectory, it remains a site of ongoing negotiation and meaning-making, with important implications for how technological change is understood; not as a linear process driven solely by technical features or market forces, but as a contested and imaginative social practice. Consequently, this thesis contributes to a deeper understanding of how emerging technologies such as blockchain are indirectly narrated into being, and it invites scholars and practitioners alike to reflect on the power of stories, not only to describe the, past, present, and future, but also to actively shape it.

Place, publisher, year, edition, pages
Uppsala: Acta Universitatis Upsaliensis, 2025. p. 122
Series
Digital Comprehensive Summaries of Uppsala Dissertations from the Faculty of Science and Technology, ISSN 1651-6214 ; 2542
National Category
Science and Technology Studies
Identifiers
urn:nbn:se:uu:diva-554215 (URN)978-91-513-2485-2 (ISBN)
Public defence
2025-06-12, Lecture hall Sonja Lyttken, Ångströmlaboratoriet, Regementsvägen 10, Uppsala, 13:00 (English)
Opponent
Supervisors
Available from: 2025-05-19 Created: 2025-04-09 Last updated: 2025-05-19

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