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Beyond the blame game: fostering consumer engagement in addressing antimicrobial resistance
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0003-1120-4706
Umeå School of Business, Economics and Statistics, Umeå University, Umeå, Sweden.
Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Centre for Health and Sustainability.ORCID iD: 0009-0009-8995-3038
Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Public Health and Caring Sciences, Centre for Research Ethics and Bioethics. Department of Philosophy, Linguistics & Theory of Science, FLoV, University of Gothenburg, Gothenburg, Sweden; Centre for Antibiotic Resistance Research, CARe, University of Gothenburg, Gothenburg, Sweden.ORCID iD: 0000-0001-5748-0672
2025 (English)In: Future Microbiology, ISSN 1746-0913, E-ISSN 1746-0921, Vol. 20, no 11, p. 711-714Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
Taylor & Francis, 2025. Vol. 20, no 11, p. 711-714
Keywords [en]
Antimicrobial resistance, consumer behaviour, gamification, one health, teaching
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-564248DOI: 10.1080/17460913.2025.2528405ISI: 001522254900001PubMedID: 40605623Scopus ID: 2-s2.0-105010135249OAI: oai:DiVA.org:uu-564248DiVA, id: diva2:1986319
Part of project
Countering the spread of AMR via consumer behaviour – Playing the AMR card, Swedish Research CouncilAvailable from: 2025-07-31 Created: 2025-07-31 Last updated: 2026-01-23Bibliographically approved

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Nordvall, Anna-CarinOljans, EmmaAncillotti, Mirko

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