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The engagement journey - a real-time measure
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2025 (English)In: Proceedings of QUIS 19, 2025Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2025.
Keywords [en]
Customer engagement journey, method, GPS tracking, real-time process, customer experience
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-566185OAI: oai:DiVA.org:uu-566185DiVA, id: diva2:1994096
Conference
19th International Research Symposium on Service Excellence in Management (QUIS19)
Available from: 2025-09-02 Created: 2025-09-02 Last updated: 2025-09-02

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